Invacars, Incoherence and Broken Calculators: How The Party That Never Had a Plan Keeps Proving It Still Doesn’t Have One

There’s a grain of truth to the idea that Nigel Farage seems determined to prove that politics in Britain is so broken that even a party as unserious as Reform can exist — and still be taken seriously.

In my last piece, I laid out a fairly comprehensive timeline of events from July 2024 up until October that shows, demonstrably, how unelectable the party actually is.

It isn’t just a case of their sheer lack of professionalism, or even the transgressions that have followed them on an almost daily basis for over a year, but also the total lack of credible policy solutions they have for any complex or nuanced problem facing Britain in 2025 and beyond. Then, when they present them, you can set your watch to the high probability that they will eventually be abandoned following scrutiny.

In the last week or two, Reform has all but fallen apart—that isn’t hyperbole. It genuinely has. Whether or not anybody noticed is the real issue of course.

This page has little time for hypotheticals, but if Reform were the government, the news reports and political pundits (provided they hadn’t been banned by a Reform government despite its free speech histrionics) would be reeling out the old chestnuts describing the atmosphere as “febrile,” the mood among MPs as “mutinous.”

Those polls that show how low Labour rank among the public’s estimations now? They would only be matched by the same numbers that reflect Reform’s unpopularity—with growing numbers of voters speaking of their ‘disappointment.’

Consider two stories in this: Lee Anderson’s ‘Invacar’ revival and Sarah Pochin’s racist comments about ethnic minority representation in adverts.

First, Lee Anderson.