NATB’s Newsletter

NATB’s Newsletter

Share this post

NATB’s Newsletter
NATB’s Newsletter
Over-rated: The Rishi Sunak myth of good brand marketing

Over-rated: The Rishi Sunak myth of good brand marketing

Marc, NATB's avatar
Marc, NATB
Oct 28, 2022
∙ Paid
3

Share this post

NATB’s Newsletter
NATB’s Newsletter
Over-rated: The Rishi Sunak myth of good brand marketing
Share

Among Tory members, dislike for Rishi Sunak largely stems from the perception that he is somewhat of a Judas-type figure that set in motion a chain of events which led to the eventual downfall of Boris Johnson. 

Most Tory members - for reasons I laid out in my previous article - will not see how Johnson’s removal was a good thing for their party, and a more rational history may view Sunak as the man who in effect saved [or released] the Conservative Party from the stranglehold Johnson had over them.

[By similar measure, history may view Sunak’s role in this as inconsequential when the initial toppling of dominos began with the resignation of Tory chairman Oliver Dowden after two by-election defeats- but don’t let that challenge the narrative as set by Nadine Dorries] 

Removing Johnson was necessary for the Conservatives to ‘heal’ - although this page remains of the belief that it has gone far beyond that point now.

For months, the country was in a state of legislative paralysis. 

I’ve spoken frequently on this page - specifically here - of moments over the last 12 months where government business was put ‘on hold’ because resources were being pooled to rescue the government from one, two or more almighty omnishambles - often concurrently.

‘Partygate’ was the main one; an entire agenda - or Queen’s Speech - from 2021 into 2022 had to be rushed through at the last minute because it was almost as though Conservatives forgot that they had a government to run. 

Many were simply too spineless to act in deposing former Prime Minister Boris Johnson. 

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 NATB
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share