‘Let's go and smash it!’ - Sunak's core message to voters has already started to unravel

Last week, the Conservatives launched their local elections campaign in Heanor, Derbyshire. Rishi Sunak’s message was simple: ‘Let’s get out there. Let’s go and smash it!’

It's an unfortunate turn of phrase for a man who is allegedly, and according to No. 10 insiders, an ‘effective communicator.’