‘Sticking with the plan… that nobody wants’: How Sunak failed to bounce back this week when it should have ended at least several months ago

In my previous article, I highlighted a conspicuous factor contributing to Sunak's struggles in managing the government’s communication strategy: his unwavering [and blind/Disney-levels of] optimism starkly contrasts with the harsh realities experienced by many Britons.

Sunak’s latest attempt to squeeze ‘the Comms grid’ comes in the form of his insistence that the nation is ‘bouncing back’. The problem for Sunak, of course, is that it isn’t. At least not in any meaningful way that people ‘feel’ that it is. 

Sunak also insists that as part of the nation’s ‘bounce back’, said party to oversee the ‘bounce back’ is the very harmonious and very united Conservative Party. This is important in context of everything else that has been missed by the Conservatives this week insofar as… well, it isn’t united or harmonious.