'We’ve got a bit lost' - How Starmer’s ‘Plan for Change’ is not a relaunch… I repeat, NOT a relaunch. Honest.

In the palliative stage of Rishi Sunak’s premiership, it became farcical for how many resets to the ‘Comms Grid’ were required.

Without fail, Sunak would launch some grand new approach designed to lay out policy and his government’s ‘achievements’ (as well as aspirations) only for it to be derailed by some hideous political scandal - sometimes within the space of 24 hours.

It wasn’t just scandal that beleaguered Sunak’s attempts to get off the ground, though.

The policy was often crap, too, and not only was it crap, but everybody except Sunak, with his boundless levels of enthusiasm, knew it was crap, including many within his own team.

The reaction was also mixed from the general public; whatever Sunak attempted to sell to the public from one week to the next - particularly on the matter of his government’s achievements - were met with the voting public’s incredulity and - often - mockery.

For the problems inherent in society, few believed Sunak could provide the solution because many more believed him (and his party) were partly the cause of them.

For every time this happened, and the reaction to some policy announcement made no difference whatsoever, Sunak performed a patented ‘ Rishi reset’ - and there were many of them. Many.

A number? An educated guess briefly looking at previous articles would put it at ‘at least a dozen’, and even that might be conservative by estimates.

Five months into a Labour government, things have not been very smooth for Keir Starmer and he, too, has caught the ‘reset bug’, it seems. We’re on to Plan #4 now - although the government seem reluctant to tell us this.